News

BEVERLY HILLS, Calif. (March 15, 2007) ? Joe Reitman outlasted Harrah's longtime tournament director Robert Daily at the final table in the inaugural Milwaukee's Best Light/WSOP Playboy Charity Poker Tournament. For his win, Reitman designated the $10,000 charity prize to Animal Avengers, an animal rescue non-profit he and ex-wife Shannon Elizabeth founded. The $10,000 prize will be a joint donation from Milwaukee's Best Light and the WSOP.

The tournament, held at the Playboy Mansion Saturday night during the Milwaukee's Best Light annual beer distributors party, included notable pros such as Phil Gordon, Annie Duke, Robert Williamson III, Phil Laak, Jeff Madsen, Jamie Gold and Jenn Tilley. Other notable figures at the tables included Playboy Playmates Deanna Brooks and Julie Cialini, Los Angeles ESPN radio hosts David Singer and Kevin Kiley, and actors Shannon Elizabeth and C. Thomas Howell.

Two Miller distributors were given the once-in-a-lifetime opportunity to compete against the all-star poker lineup ? Eric Dowling made an early exit, but Tom Fonz battled his way to the final five players.

"Milwaukee's Best Light and Playboy are a perfect partnership since both brands promote men acting like men," said Chad Dern, Brand Manager. "Throwing a party at the Playboy Mansion for the top Milwaukee's Best Light distributors is the ultimate reward, and then giving two of them a chance to play poker against some of the best pros was a once-in-a-lifetime opportunity for them."

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About Miller Brewing Company
As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew "confoundedly good beers" with "uncompromising quality."  Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market.  In the past decade, Miller beers have won 105 medals ? more than twice as many as its major competitors ? at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975.  Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company's oldest brew is Miller High Life, the champagne of beers.  Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster's, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company.  Near-premium beers include Milwaukee's Best Light, Steel Reserve, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew.  Miller also offers the Sparks line of caffeinated alcohol beverages.  Miller is a wholly owned subsidiary of SABMiller plc, one of the world's leading brewers with a global footprint spread across six continents.  For more information, visit www.MillerBrewing.com.

For more information, please contact:
Deron Nardo      
Dig Communications     
312.577.1767 
dnardo@digcommunications.com