News

LAS VEGAS – October 8, 2007 – Harrah’s Entertainment Inc (NYSE: HET) announced today that the 39^th annual World Series of Poker® Presented by Milwaukee’s Best Light will be staged at the Rio™ All-Suite Hotel & Casino in Las Vegas from May 30 through July 17, 2008.  

“The team is still hard at work on the schedule of events for next year, but we’ve received so many requests for the dates that we decided to announce them now,” said Jeffrey Pollack, WSOP Commissioner.   

“We’ll actually open the WSOP tournament room the week of May 26th for two special events,” said Geno Iafrate, vice president and assistant general manager of the Rio. “This ‘soft opening’ will give players a chance to register early and avoid the lines we had last year during opening weekend – our busiest time.” 

The WSOP brand is owned by Harrah’s License Company, LLC an affiliate of Harrah’s Entertainment, Inc., the world’s largest provider of branded casino entertainment through its operating subsidiaries.  Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

 More information about Harrah’s is available at www.harrahs.com.