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MILWAUKEE’S BEST LIGHT TO HOST 2nd ANNUAL “BUBBLE” PLAYOFF AT THE WORLD SERIES OF POKER MAIN EVENT
LAS VEGAS (July 11, 2007) – Milwaukee’s Best Light today announced it will host the World Series of Poker (WSOP) Main Event’s second annual Bubble Playoff, a free-roll poker event for the final nine players eliminated “out of the money” in this year’s Main Event. These nine players will be given a second chance at a payday, this time in the form of a seat at the 2008 WSOP Main Event, valued at $10,000, and a year’s supply of Milwaukee’s Best Light beer.
“Last year, the Bubble players really appreciated that Milwaukee’s Best Light gave them a second chance, since they had played for such a long time in the Main Event and came away with nothing,” said Kevin Rutherford, senior brand manager, Milwaukee’s Best Light. “We were pleased that we helped one of them leave Vegas with a seat to the 2007 Main Event.”

