NEW YORK, NY (June 14 , 2011) – Sheets™ Energy Strips, “the new way to do energy,” co-founded by basketball star LeBron James, and top brand executives Warren Struhl, Jesse Itzler and Maverick Carter today announced they will serve as an Official Sponsor for the 2011 World Series of Poker at the Rio All-Suite Hotel & Casino. As a formal sponsor of the most prestigious card tournament in the world, Sheets™ Energy Strips will provide players the energy necessary to try and claim the most coveted prize in poker, a World Series of Poker Championship gold bracelet. 

As part of the sponsorship agreement, the Sheets™ Energy Strips logo will be featured on the inner rung of the main television tables during all events at the tournament.  In addition, product will be available from all servers who will be wearing Sheets™ branded uniforms. 

Sheets™ paper-thin, individually wrapped, dissolvable strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. With multiple flavors and a great taste, Sheets™ won't spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy - anytime, anywhere. No bottles. No cans. Simple.

“We’re thrilled to be an Official Sponsor of the 2011 World Series of Poker and provide energy to the top poker players in the world,” said Sheets™ Energy Strips CEO Warren Struhl. “Poker is a game that requires you to be sharp and attentive every single hand, and Sheets™ will help players do that. We look forward to working with the World Series of Poker.”

The Sheets™ Energy Strips brand was launched in May 2011 and is available nationwide. Supported by a marketing campaign featuring Co-founder LeBron James along with partners Amar’e Stoudemire, Pitbull, Drake, Ray Rice and others, Sheets™ is quickly becoming, “the new way to do energy.” As multi-platinum recording artist Drake said, “Why drink your energy when you can take a sheet!”

About PureBrands, LLC:

PureBrands, LLC, is a holding company that creates, acquires and markets proprietary and differentiated consumer products. It is the vision of a world-class team of physicians, scientists, athletes and entrepreneurs all on a quest to deliver products that promote energetic, balanced and healthy living.  The PureBrands team is dedicated to creating and selling revolutionary solutions to address a wide range of consumer lifestyle and wellness needs using proprietary wearable, topical, transdermal, and oral nutritional delivery systems.  The company’s inaugural product is Sheets™ Energy Strips due to launch in June 2011. Some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, including superstar athletes LeBron James, Serena Williams, and Amar’e Stoudemire, as well as award-winning entertainers Drake and Pitbull.