News

LAS VEGAS, June 2, 2008 –  For the first time ever, all World Series of Poker bracelet winners dating back to 1970 have been granted  "Diamond" status in Harrah's award-winning  Total Rewards loyalty program  through March 2009.

"The WSOP bracelet is the most coveted prize in gaming," said Jeffrey Pollack, World Series of Poker Commissioner. "We want every bracelet holder to know how important they are to our company and this gesture is an important step in that direction."

Diamond status provides players with a series of benefits including free show tickets, access to Diamond Lounges around the country, and priority service at participating restaurants, clubs, and hotel front desks. Bracelet holders will also receive access to a VIP registration line for all World Series of Poker events.  

"We want to ensure that these valued customers get outstanding service such as expedited check-in and access to the diamond lounge so their experience at the Rio and other Harrah's resorts are as seamless as possible," said David Norton, senior vice president relationship marketing for Harrah's Entertainment.

Qualifying players should stop by the special Total Rewards desk adjacent to the World Series of Poker tournament area at the Rio® All-Suite Hotel and Casino to pick up their card.  For more information on Total Rewards, visit www.harrahs.com/total rewards.

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2007, the event attracted more than 54,000 entrants from 87 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded just under $160 million in prize money as players competed for game's most coveted trophy, a WSOP bracelet.  Harrah's License Company, LLC., an affiliate of Harrah's Entertainment, Inc. has owned and operated the WSOP since 2004 and over the last four years, fostered an increase in player participation by nearly 300-percent.  In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.worldseriesofpoker.com.

 

ABOUT HARRAH'S ENTERTAINMENT, INC.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com.

www.worldseriesofpoker.com