LAS VEGAS ? July 9, 2006 ? A field of more than 1,128 women ? by far the largest in poker history ? entered the Ladies No-Limit Hold?Em tournament at the 2006 World Series of Poker, each hoping to unseat reigning champion Jennifer Tilly and outlast a host of other Hollywood celebrities who entered the event.

Last year?s victory by the Oscar-nominated actress Tilly generated widespread publicity and sparked a near doubling in the number of entrants from the previous record field of 600 in 2005.

?Jennifer Tilly has helped fuel the explosive growth in the popularity of women?s poker,? said Jeffrey Pollack, commissioner of the World Series of Poker. ?She was a gracious winner of last year?s event and has been a terrific ambassador for the game.?

This year, Tilly joined forces with ELLE magazine and PartyPoker.net to form a team including actress Shannon Elizabeth and some of the country?s top female players to raise funds for the American Heart Association?s Go Red for Women campaign.

The ELLE-PartyPoker team includes actresses Tilly, Elizabeth, Alison Worth and Katie Porrello; Lisa Tenner, president of Tenner and Associates; producer and director Susan Genard; ICM executive Lori Sale; Card Player Media executive Allyn Jeffrey Shulman; ELLE executive Hillary Kerr, poker pros Karina Jett, Maureen Feduniak, Linda Johnson, Jan Fisher, Jennifer Leigh, Wendeen Eolis and Irina Cornides, and real estate developer Leslie Eichner.

The ELLE team members will donate a percentage of any winnings to the American Heart Association, and team sponsors will match those donations. Heart disease is the No. 1 killer of women.

The ELLE team wasn?t the only one featuring actresses. Hollywood Poker sent a team that included Anne Heche, Ricki Lake, Victoria Pratt, Jean Smart, Mimi Rogers, Mena Suvari and Kelly Hu.

The start of the Ladies tournament ? one of 45 events in the 37th Annual World Series of Poker that runs through August 10 ? drew the largest crowd of spectators thus far. Fans packed the huge tournament room at the Rio All-Suite Hotel & Casino, hoping for a glimpse of their favorite Hollywood or poker celebrity.

The final round of the two-day Ladies tournament is scheduled to begin at 2 p.m. Monday, July 10.

More information about the World Series of Poker is available at www.worldseriesofpoker.com

Harrah?s Entertainment, Inc. (NYSE:HET) is the world?s largest provider of branded casino entertainment through operating subsidiaries.  Since its beginning in Reno, Nevada 68 years ago, Harrah?s has grown through development of new properties, expansions and acquisitions.  Harrah?s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

 More information about Harrah?s is available at its Web site ? www.harrahs.com.

Contact:

Nicole Khoury
TBC Public Relations
410-627-0561