Las Vegas, NV (May, 17, 2012) – The World Series of Poker (WSOP) has chosen famed celebrity jewelry designer Jason Arasheben, “Jason of Beverly Hills”, to design this year’s WSOP Main Event bracelet, in addition to the 66 other championship pieces to be awarded during the WSOP and WSOP Europe in 2012.

Jason of Beverly Hills has become the jeweler of choice for entertainment and sports stars alike.  From producing the two world championship rings for the Los Angeles Lakers to custom jewelry for celebrities such as Justin Bieber, Katy Perry, Rihanna and Diddy and athletes like Matt Kemp, Dwayne Wade and LeBron James, his reputation for creating lavish, over-the-top diamond masterpieces has quickly cemented Jason as the go to source for those seeking one-of-a-kind masterpieces.

To commemorate and celebrate each of our World Series of Poker victors in 2012, Jason of Beverly Hills promises to raise the bar – and the bling – for poker’s highest achievement.

“Blinger is Better,” said WSOP Executive Director Ty Stewart.  “Jason grasped the heritage of WSOP bracelets, but was only interested if he could take it up several notches. This is a trophy that truly embodies the promise of today’s WSOP – seemingly unthinkable dreams are dealt each year.  I challenge anyone to keep a poker face when they see this bracelet in person.”

Jason of Beverly Hills has been perfecting his craft for more than a decade, after studying at UCLA.  His hard work and hustle has earned him media exposure far and wide and he has become highly sought after for those seeking jewelry that really makes a statement.

“We are honored to have the opportunity to create this masterpiece for the World Series of Poker and it will go down as the most expensive piece of championship jewelry across all major sports,” said Jason of Beverly Hills about the WSOP Main Event gold bracelet.  “We will tour this bracelet in our Las Vegas and Beverly Hills boutique so the world can bear witness to this historic work of art.”
The WSOP Main Event gold bracelet will feature a collection of the finest quality, hand-picked round cut diamonds, while the four card suits will feature rubies and black diamonds.  The bracelet features over 160 grams of 14 karat gold and over 35 carats of flawless diamonds.

These unique characteristics make this bracelet truly priceless in value.

The WSOP gold bracelet is the measuring stick for the poker industry.  It’s the dream of all poker players.  Whether you have eleven like current record-holder Phil Hellmuth or are seeking your first, poker players dream of winning a World Series of Poker (WSOP) gold bracelet and cementing their names in the history books.

For more information on Jason of Beverly Hills, please visit or stop by his store in Beverly Hills or at the Cosmopolitan in Las Vegas.

The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2011, the event attracted 75,672 entrants from 105 different countries to the Rio in Las Vegas and awarded over $192 million in prize money.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe.  The WSOP Circuit Tour is entering its eighth season in 2011-12, and will feature 17 stops throughout the U.S. For more information on the World Series of Poker, please visit