ALL IN Energy Drink and Purified Water, the beverage company backed by poker stars Johnny Chan, Phil Hellmuth, Clonie Gowen, Scotty Nguyen, and Layne Flack and dozens of other poker pros, announces it has reached a multi-year agreement with the World Series of Poker to continue on as the Official Energy Drink and Bottled Water of poker’s most prestigious event.

ALL IN has extended its relationship with the tournament by signing an exclusive multi-year sponsorship deal. After serving over 100,000 cans of its grape, citrus and root beer flavored energy drinks, and well over 300,000 bottles of ultra-hydrating purified water as a part of its 2008 sponsorship, ALL IN Energy will once again be the exclusive energy drink and bottled water sponsor of the 2009 World Series of Poker, as well as in future years. Within the agreement, ALL IN Energy Drink and Purified Water will continue to be the exclusive energy drink and purified water product available for consumption in the playing area.

To further the brand's world-class presence at the richest poker tournament on the planet, all beverage servers during the WSOP will also be dressed in ALL IN Energy apparel, and playing areas including tables, booths and more will prominently display ALL IN Energy logos.  

As an Official Sponsor of the WSOP, ALL IN Energy also hosts an annual tournament preceding the Main Event where consumers qualify to play based on e-commerce energy drink and water purchases. Over 1,000 poker players go head to head in hopes of winning a piece of the over $500,000 prize purse that is given at the yearly ALL IN Invitational Tournament held at the Rio All Suites & Hotel during the WSOP.

"We are pleased to continue our partnership with ALL IN Energy Drink and Purified Water," said Ty Stewart, WSOP’s marketing and sponsorship director. "ALL IN Energy Drinks and Purified Water provide an important boost to our players during tournament play and we look forward to many years of partnership with ALL IN Energy." 

ALL IN Purified Water has been especially popular since its initial launch in 2007. The unique bottle size and cap accent the premium qualities that set this water apart. Its refreshingly clean taste comes from its purity and proprietary blend of trace minerals. Promising early stage research suggests that ALL IN Purified Water hydrates the body more efficiently than other waters. Few factors could be more important for all competitors than superior hydration that maximizes mental acuity and energy production.

ALL IN Energy Drink features terrific taste, no sugar and no carbohydrates. Rather than the energy high jolt followed by the impending crash of most energy drinks, ALL IN provides a sustained alertness completely void of jitters. High levels of vitamins, especially vitamin B-12 at 3500% of RDA, enable the body to maximize energy. Amino acids and adaptogenic herbs enhance the body's ability to adapt to stress levels.

ALL IN Energy Drink is ideal for poker players, athletes, and anyone looking to maximize their focus and function throughout the day. The product comes in delicious citrus, root beer and grape flavors.

Drinks are available for purchase on www.allinenergy.com, and consumers earn credit for each purchase which counts toward winning an invitation to the next annual ALL IN Energy $500,000 Invitational during the WSOP.  Details to be announced at a later date.