Tuesday, June 5, 2007 2:47:34 PM PT
CORUM Introduces New World Series of Poker® Bracelets; Elegant Design Features 18 Carat Gold, Precious Gems
LAS VEGAS – June 5, 2007 – Luxury Swiss watchmaker CORUM introduced the most elegant and expensive bracelets in World Series of Poker history at the opening of the 38th edition of poker’s longest-running, richest and most prestigious event.
The spectacular 2007 WSOP bracelets by CORUM, which is the Official Timepiece of the World Series of Poker, come in four models ranging in weight from 84 to 136 grams of 18-carat gold and bedecked with diamonds and precious gems.
CORUM designed all 55 of the bracelets as jewelry that can be worn every day. Fifty-three of the bracelets are studded with 53 diamonds apiece. The Ladies Championship bracelet features four black diamonds, two rubies and 87 blue sapphires. The winner of the $50,000 buy-in HORSE Championship will walk off with a bracelet boasting 91 black diamonds and two rubies.
CORUM drew from its heritage of watch-making expertise and craftsmanship in designing the Main Event bracelet, using a tonneau (barrel) shaped case featuring 136 grams of 18-carat white gold set with 120 diamonds. The bracelet, awarded to the winner of the $10,000 buy-in No-Limit Hold’Em World Championship, features one of CORUM’s finest new watch-link designs and has a folding jeweler’s clasp.
“The World Series of Poker bracelet is the most coveted prize in gaming and the ultimate expression of excellence in poker,” said Jeffrey Pollack, commissioner of the WSOP. “These spectacular bracelets by CORUM are the finest in the history of the WSOP, and will be cherished by those skilled enough to win them.
“We are grateful to CORUM for its support of the World Series of Poker, and appreciate all that the Wunderman family does to further elevate our brand,” said Pollack.
“We wanted to make a championship bracelet that is wearable,” said Michael Wunderman, president of CORUM Swiss timepieces. “My goal was to retain the original iconic styling of 18kt gold and diamonds while making it thoroughly modern.”
According to Stacie Orloff, president of CORUM USA, “I had the opportunity to show some of the past bracelet winners the new CORUM bracelet. Hands down, they agreed that this is a bracelet they will definitely wear.”
High-resolution photographs of the four bracelets are available at:
CORUM is a family owned- and operated- business founded in La Chaux- de- Fonds, Switzerland
in 1955. Since its inception, this luxury watch company has been known for its distinctive and innovative creations.
The 2007 World Series of Poker Presented by Milwaukee’s Best Light, the world’s richest sporting event, began June 1 at the Rio® All-Suite Hotel & Casino in Las Vegas. More information on the tournament is available at www.worldseriesofpoker.com.
Harrah's Entertainment is the world's largest operator of casino entertainment resorts. Since its beginning in Reno, Nevada, USA, nearly 70 years ago, Harrah's has grown through the development of new properties, expansions and acquisitions, and now owns or manages 50 casino resorts on four continents. The company’s properties operate primarily under the Caesars, Harrah’s and Horseshoe brand names; Harrah’s also owns and operates the London Clubs International family of casinos and the World Series of Poker tournament. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company is committed to reinvesting in the communities in which it operates.
More information about Harrah’s is available at its Web site - www.harrahs.com