Monday, March 29, 2010 7:21:54 PM PT

LAST CHANCE TO PLAY POKER AGAINST SASQUATCH!

Jack Link's Bluffin with Sasquatch promotion

Las Vegas & Minong, Wis. (March 29, 2010) — Jack Link’s Beef Jerky, the multiyear presenting sponsor of the World Series of Poker (WSOP), today announced that nearly 600,000 games of Bluffin’ With Sasquatch poker have been played, as part of the themed sweepstakes and instant-win promotion, to win a coveted seat at the 2010 World Series of Poker Tournament in Las Vegas. Jack Link’s enthusiasts and poker fans have just a few more days to play Texas Hold ‘Em against Sasquatch, the star of the now-iconic Messin’ with Sasquatch campaign, featuring adventure seekers playing sophomoric pranks on an unsuspecting Sasquatch.

At BluffinWithSasquatch.com, Sasquatch "hosts" online poker games at nature’s toughest poker table. The odds are still in any poker buff’s favor to bluff Sasquatch and get a chance at winning the grand prize: a seat at the 2010 World Series of Poker tournament — a package worth $10,000, including airfare for two, hotel and spending money. The promotion ends
April 8, 2010.

"Bluffin’ With Sasquatch is designed to bring friends of Sasquatch and poker buffs together," said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. "We anticipate campaign followers will go ‘all in’ and feed their wild side — playing poker against the world’s most elusive creature."

"Poker should always be fun," said World Series of Poker Vice President Ty Stewart. "We're glad Jack Link’s is celebrating its presenting sponsorship by offering the Bluffin’ With Sasquatch promotion and giving a fan the opportunity to get a special seat at the 2010 table."

Thousands of additional prizes will be awarded — including poker sets, cards, T-shirts, hats and of course, Jack Link’s products. Sweepstakes codes can be found on specially marked packages of Jack Link’s products. There is no purchase necessary. This sweepstakes and instant-win promotion are void where prohibited. Official rules and other details are available at BluffinWithSasquatch.com.

The 41st annual World Series of Poker Presented by Jack Link’s Beef Jerky will be underway at the Rio® All-Suite Hotel and Casino starting on May 27, 2010 and continuing through July 17, 2010.

JACK LINK’S BEEF JERKY – Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s products are available in retail outlets worldwide. In addition to its premium products, Jack Link’s is known for its popular Messin’ With Sasquatch advertising campaign which has achieved nearly cult-like status. Check out www.JackLinks.com for more information on the Jack Link’s brand.
 
ABOUT THE WORLD SERIES OF POKER
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world, having awarded more than a billion dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2009, the event attracted 60,875 entrants from 115 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $174 million in prize money. The WSOP in December, 2008 was named the 7th most admired sports brand in North America by the Turnkey Sports Survey, trailing only the older and more established NFL, MLB, NBA, NHL, NASCAR and PGA Tour among sports properties. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.wsop.com.