Monday, February 26, 2007 12:00:00 AM PT

Harrah's Set To Launch World Series Of Poker Europe

First-Ever Bracelet Events To Be Staged Outside Of Las Vegas

LAS VEGAS - February 26, 2007 - The World Series of Poker®, the planet's most prestigious poker tournament, is extending its international reach this year by launching the World Series of Poker Europe, Harrah's Entertainment, Inc. announced today.

The inaugural WSOP Europe is scheduled to debut in London September 6-16, 2007. The new tournament will be held at three casinos operated by London Clubs International - Fifty, Leicester Square and the Sportsman.

"This is the first time bracelet events will be awarded outside of Las Vegas," said Jeffrey Pollack, World Series of Poker Commissioner. "The World Series of Poker Europe will have a unique identity, style and flair, but will remain true to the 38-year tradition and heritage of the WSOP.

"This new tournament has been designed with European players in mind, but registrants from every country are welcome," said Pollack. "We hope it becomes an annual tradition for poker enthusiasts and a home for WSOP fans after the action concludes in Las Vegas each summer."

"We are honored to host this unique extension of the world's richest and oldest poker tournament," said Bill Timmins, chief executive officer of London Clubs International. "As the exclusive offline satellite host, LCI will enable players to compete in our poker rooms in London, Manchester, Nottingham, Southend and Brighton for a seat in every WSOP Europe event."

The inaugural WSOP Europe begins September 6 with a three-day, £2,500 (approximately $4,900 U.S.) HORSE event at LCI's newest casino in Leicester Square, opening in April 2007.

The Leicester Square casino will also be the host casino for a two-day, £5,000 (approximately $9,800 U.S.) Pot-Limit Omaha tournament starting September 8.

On September 10, the WSOP Europe Main Event - a six-day, £10,000 (approximately $19,600 U.S.) No-Limit Texas Hold'Em Championship - will begin at LCI's Leicester Square, The Sportsman and Fifty. The playing field will be consolidated beginning September 13 at Leicester Square.

Additional information, including structures, payout percentages and satellite dates and times for the tournaments, can be found on http://www.worldseriesofpoker.com beginning May 1, 2007.

Harrah's reserves the right to cancel, change or modify the tournament or any tournament event.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through its operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah's is available at its Web site - http://www.harrahs.com.

This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah's. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement with Texas Pacific Group and Apollo Management, L.P.; the outcome of any legal proceedings that have been, or will be, instituted against the Company related to the merger agreement; the inability to complete the merger due to the failure to obtain stockholder approval for the merger or the failure to satisfy other conditions to completion of the merger, including the receipt of all regulatory approvals related to the merger; the failure to obtain the necessary financing arrangements set forth in the debt and equity commitment letters delivered pursuant to the merger agreement; risks that the proposal transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the merger; the impact of the substantial indebtedness to be incurred to finance the consummation of the merger; the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate acquisition into our operations, including Caesars and London Clubs; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

Contact:

Dave Curley
TBC Public Relations
(410) 986-1305

Brent Burkhardt
TBC Public Relations
(410) 986-1303

UK: Neil Reading
Neil Reading Public Relations
020 7287 7711