CIE and ACTV8.me LAUNCH 2nd SCREEN COMPANION APP FOR WSOP ESPN TELECASTS

October 01, 2012 - 10:46:16 AM EST  | 

CIE and ACTV8.me LAUNCH 2nd SCREEN COMPANION APP FOR WSOP ESPN TELECASTS
BEVERLY HILLS (October 2, 2012) – ACTV8.me and Caesars Interactive Entertainment, Inc. (CIE), together with Insignia Sports & Entertainment, have forged an alliance to launch a fully interactive second screen experience to accompany original episodes of World Series of Poker (WSOP) Main Event telecasts airing on ESPN each Tuesday night in primetime. 
 
Tonight’s episode on ESPN airs at 9:30 pm ET and features back-to-back hour long shows.

Powered by innovative patent-pending technologies, the app offers a truly immersive experience, enabling viewers to play along with industry-leading poker features in a fun and captivating way.

Now anyone with an iPhone or iPad (Android devices to follow in a few weeks) can download the WSOP-ACTV8 app: http://itunes.apple.com/us/app/world-series-poker-companion/id551418003?ls=1&mt=8 and participate in the World Series of Poker television program like never before.

Using proprietary technology, the WSOP-ACTV8 app, once downloaded, will recognize you are watching an original WSOP-ESPN telecast and will engage the user with interactive and social content.

“Users get to play along with the amateur community, as well as with professionals on the show, said ACTV8.me CEO Brian Shuster. “Our WSOP application fosters a deeper relationship with the show, the content and the brand in a truly engaging way.”
The companion app will include predictive elements like:

• Will the Flop be more red or black?
• What will the next card be?
• Is he/she bluffing?
• Who will win this hand?

In addition, polls, trivia questions and other unique interactive elements will all be part of the second-screen experience to engage viewers more and allow them for the very first time to earn and wager virtual currency, just like their favorite poker players on TV.

“This app is tailor-made for the poker enthusiast,” said World Series of Poker Executive Director Ty Stewart.  “It is a masterpiece of interactive ingenuity that we believe will bring a whole new dimension to viewers watching the WSOP on ESPN.”
 
Through the WSOP-ACTV8 app, users will be able to invite and challenge friends, all the while competing for points and badges and through the series of engaging activities offered while socializing in real time and assessing whose predictive skills are the best.  This unprecedented level of engagement extends beyond the ability to interact with the show during live broadcasts, by offering sync functionality even when watching it as a recorded show at the fans leisure.

Peter Murray, President & CEO of Insignia Sports and Entertainment says: “This flexibility empowers fans to lead their own social media experience, and fosters a fun, interactive and gamified environment.”
 
The WSOP-ACTV8 app debuts with the Tuesday, September 18 WSOP-ESPN episode and continues throughout ESPN’s Tuesday night coverage of original episodes.
The remainder of the telecast schedule is as follows:
 
Network Air Date (EST) Start Time (EST) End Time (EST) WSOP EVENT
ESPN  Tue 10/2/2012 9:30 PM 10:30 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/2/2012 10:30 PM 11:30 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/9/2012 9:30 PM 10:30 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/9/2012 10:30 PM 11:30 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/16/2012 9:00 PM 10:00 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/16/2012 10:00 PM 11:00 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/23/2012 9:30 PM 10:30 PM 2012 WSOP MAIN EVENT
ESPN  Tue 10/23/2012 10:30 PM 11:30 PM 2012 WSOP MAIN EVENT
ESPN2 Mon 10/29/2012 8:00 PM TBD  2012 WSOP MAIN EVENT
ESPN  Tue 10/30/2012 9:00 PM TBD  2012 WSOP MAIN EVENT
 
In 2012, ACTV8.me is extending its position as the leading player in the second-screen application world by deploying its ubiquitous platform that focuses on interactive engagement.

ABOUT ACVT8.ME

ACTV8.ME empowers hit TV shows with its technology working alongside major TV networks and production partners, ACTV8.ME delivers a “complete global media integration platform,” which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.ME leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users’ relationships with it. With its proprietary technologies, ACTV8.ME marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate über platform.

Its second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2012, the event attracted 74,766 entrants from 102 different countries to the Rio in Las Vegas and awarded over $222 million in prize money.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe.  The WSOP Circuit Tour is entering its ninth season in 2012-13, and will feature 20 stops throughout the U.S. and Canada. For more information on the World Series of Poker, please visit www.WSOP.com.

ABOUT CAESARS INTERACTIVE ENTERTAINMENT, INC. (CIE)
Caesars Interactive Entertainment, Inc. is one of the largest online, mobile and social gaming company focused on casino- style entertainment (a subsidiary of Caesars Entertainment Corporation, the world’s most diversified gaming company).  CIE owns the World Series of Poker, Playtika, a social games developer of popular titles including Slotomania and Caesars Casino, and also licenses its brands in legal real money gaming jurisdictions including the United Kingdom, France and Italy.  CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio.

ABOUT INSIGNIA SPORTS & ENTERTAINMENT
At Insignia SE, we harness the power of sports and entertainment to transform brands and businesses. We are keenly focused on innovative content development and the creation of next generation consumer engagement technologies. We utilize our unparalleled position at the intersection of sports, entertainment and technology to engage consumers, establish partnerships, build brands and drive revenue. For more information about Insignia SE, visit www.InsigniaSE.com.

WWW.ACTV8.ME


 
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