Bluff Poker Radio To Air 2006 World Series of Poker Broadcasts Live On Sirius Satellite Radio

June 09, 2006 - 12:00:00 AM EST  | 

LAS VEGAS --(BUSINESS WIRE)-- Harrah's Entertainment, Inc. (NYSE: HET) announced today a Harrah's subsidiary has signed a letter of intent with BLUFF MEDIA, publisher of Bluff Magazine and producers of Bluff Poker Radio, for production of live radio broadcasts from the World Series of Poker? Presented by Milwaukee's Best Light. The non-binding agreement is subject to definitive documentation.

Bluff Poker Radio's live World Series of Poker broadcasts, which can be heard exclusively on Sirius Satellite Radio Channel 125, will span a minimum of 10 hours a day for 43 days beginning June 29 and continuing through the final table of the $10,000 buy-in No-Limit Hold 'Em World Championship, often referred to as the Main Event.

"This is another first for poker," said Jeffrey Pollack, Commissioner of the World Series of Poker. "Now fans can experience all of the color, thrills and action of our tournament on Sirius Satellite Radio and with expert perspective and behind-the-scenes access from Bluff Poker Radio."

"We are extremely excited to be working with Harrah's Entertainment and Sirius Satellite Radio to produce complete radio coverage of the WSOP," said Eddy Kleid, co-president of Bluff Media. "The World Series of Poker is the premier gaming event and offers the largest purse in all of sports. Our ground-breaking coverage will bring the excitement of the WSOP to listeners live as it happens."

The broadcast team for Bluff Poker Radio's coverage of the 2006 WSOP will include former Monday Night Football radio play-by-play announcer and broadcast veteran, Howard David, current Bluff Poker Radio host and Fox World Analyst Nick Geber, and respected poker journalist John Vorhaus. In addition, Phil Gordon, former host of Celebrity Poker Showdown has signed on to provide commentary for the Main Event final table.

Bluff Poker Radio's World Series of Poker live broadcast will include table and tournament analysis, tournament updates, interviews with the top poker players, listener interaction and live play-by-play action from the majority of the 45 WSOP final tables.

More information on the live radio broadcasts is available

Bluff Media is the owner of Bluff Magazine and Bluff Poker Radio, the nation's only syndicated weekly radio poker show. Bluff Media provides eager poker enthusiasts quality content which keeps them up with the fast-paced modern poker lifestyle. Regular contributors include Jennifer Tilly, Josh Arieh, Antonio Esfandiari, Phil Laak, Mike Caro, Kenna James and Annie Duke.


Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah's is available at its Web site --

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Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate Caesars into our operations; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

CONTACT: Harrah's Entertainment, Inc., Las Vegas
Gary Thompson, 702-407-6529
TBC Public Relations
Nicole Khoury, 410-986-1317

SOURCE: Harrah's Entertainment, Inc.

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Nolan Dalla – Senior Writer

About the author: Nolan Dalla's work is found all over, as he is the Senior Writer for poker's longest-running poker series and has contributed to the site since 2005.

He is also the longtime Media Director of the World Series of Poker. He's become the lone link from poker's modern age back to the old days when the WSOP was played at Binion's Horseshoe – where Dalla served as the casino's Director of Public Relations.
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